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By Ananya Raman

It’s three in the morning, and your eyes are glued to the phone screen underneath the bedsheets. Someone is marrying someone, someone else went to Goa for vacation, and another someone is at some concert. The latest 6-second audio is worming its way around the back of your head. Just twenty years ago, ‘social media’ would have been a random buzzword. Now, can you think of a life without it?


Social media has swiftly evolved from a novel concept to an integral aspect of modern life. It redefined how we communicate, share, and interact. Birthday wishes through video montages, or talking to a friend you haven’t talked to in decades. In mere moments, we can connect with friends and family across the globe, stay updated on current events, and discover new trends. It is a movement to bring people together when they are far away.

Social media has revolutionised the dissemination of information. “Tea” on Twitter is the new source for most of the youth. In the age of instant updates and viral trends, Twitter has emerged as a powerhouse for breaking news, celebrity gossip, and cultural commentary. What was once confined to traditional media outlets now unfolds in real-time on the timelines of millions.

Social media has become a vital tool for self-expression, enabling individuals to curate their online personas and connect with like-minded communities. But in this aspect, it has morphed into a double-edged sword. Often, the persona that people create has nothing to do with their true selves. The rise in influencers has brought a surge in curated online personas, carefully crafted to attract followers and engagement.

A complex web of authenticity and manipulation lies behind these glamorous facades. The pursuit of validation through likes, comments, and followers has fueled a culture of vanity and narcissism. Many of these influencers prioritise image over substance, focusing on cultivating a picture-perfect online presence rather than fostering genuine connections or meaningful interactions.

The addictive nature of social media has raised concerns about its impact on mental health. Excessive use has been linked to feelings of loneliness, depression, and anxiety, prompting calls for more responsible usage.

Despite its drawbacks, social media continues to evolve, with new platforms and features constantly emerging. The rise of Instagram, with its short-form video content, exemplifies this ever-changing landscape.

Social media has transformed the way we connect, communicate, and consume content. While it offers numerous benefits, including enhanced connectivity and information sharing, it also presents challenges such as privacy concerns and mental health implications. As we figure out this digital landscape, it's crucial to approach social media use critically and responsibly, recognizing both its opportunities and its pitfalls.


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